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Five gorgeous posters to tell you that life is better by bike

Five gorgeous posters to tell you that life is better by bike
City of Buenos Aires: life is better by bike

City of Buenos Aires: life is better by bike

Probably the best campaign this year about the benefits of cycling comes from Argentina. The City of Buenos Aires explains with gorgeous illustrations and great copy why life is Better by Bike.
Stay healthy by cycling. And don’t forget, it’s good for your mental health too.

City of Buenos Aires: life is better by bike

City of Buenos Aires: life is better by bike

City of Buenos Aires: life is better by bike

City of Buenos Aires: life is better by bike

Agency:
La comunidad, Argentina
Additional credits:
Chief Creative Director: Joaquín Molla
Executive Creative Directors: Ramiro Raposo, Fernando Sosa
Art Directors: Fernando Sosa, Dante Zamboni
Copywriters: Ramiro Raposo, Nicolas Larroquet, Adrian Rey, Aaron Zimroth
Illustrator: Guillermo Muñoz
Group Account Director: Sebastian Diaz
Account Executive: Lucas Saenz
Head of graphic production: Ramiro Capisto
Source:
Ads of the World

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