Last week I compared two prizes both organised by newspapers in the Netherlands and Belgium. The winner of the Belgium award is announced this weekend.
It’s the work from Bruno Seys and Filip Vandewiele, the creative partners at What’s in a name?.
They only need five lines to communicatie the message from VZW de Huizen. ‘The Homes’ (de Huizen) is an organisation working towards a durable correctional policy. Because an ordinary prison is not always good for a good return to society.
Naughty boys count (Stoute jongens tellen mee) is therefore the tagline.
Great work and the proof that the best ideas don’t have to be complicated. Five lines are enough.