The best of non-profit advertising and marketing for social causes

Five lines are enough to be the best Belgian newspaper ad

Five lines are enough to be the best Belgian newspaper ad

VZW de Huizen

Last week I compared two prizes both organised by newspapers in the Netherlands and Belgium. The winner of the Belgium award is announced this weekend.
It’s the work from Bruno Seys and Filip Vandewiele, the creative partners at What’s in a name?.

They only need five lines to communicatie the message from VZW de Huizen. ‘The Homes’ (de Huizen) is an organisation working towards a durable correctional policy. Because an ordinary prison is not always good for a good return to society.
Naughty boys count (Stoute jongens tellen mee) is therefore the tagline.

Great work and the proof that the best ideas don’t have to be complicated. Five lines are enough.

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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