With public institutions increasingly under financial pressure, creativity is taking the place of media spending when it comes to marketing.
The Florida Aquarium in Tampa has created individual and viral interest by featuring “mermaids” in their exhibits. Three young women, who are employed as divers at the aquarium, gleefully suit up in fishtail costumes and pose underwater for visitors.
It’s charming. Although at 4:36, it’s a little long for the attention deficit of the internet. Nonetheless, a clever idea.
The “mermaids” also do a travelling show. See a (really crappy) video about it after the break.
It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
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