With public institutions increasingly under financial pressure, creativity is taking the place of media spending when it comes to marketing.
The Florida Aquarium in Tampa has created individual and viral interest by featuring “mermaids” in their exhibits. Three young women, who are employed as divers at the aquarium, gleefully suit up in fishtail costumes and pose underwater for visitors.
It’s charming. Although at 4:36, it’s a little long for the attention deficit of the internet. Nonetheless, a clever idea.
The “mermaids” also do a travelling show. See a (really crappy) video about it after the break.
It’s Mental Health Awareness Week in several countries, so it seemed like the right time to share this series of illustrations by Toby Allen, titled “Real Monsters”: Although it could be misconstrued as literally demonizing people with mental illness, the externalization of the various disorders as evil creatures who prey…
In early October 2013 a boat filled with African migrants sank off of the Italian island of Lampedusa, killing at least 111 people, and more than 200 are still missing. Friday the 4th of October 2013, was declared a day of mourning in Italy. The event has brought much introspection…
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.