With public institutions increasingly under financial pressure, creativity is taking the place of media spending when it comes to marketing.
The Florida Aquarium in Tampa has created individual and viral interest by featuring “mermaids” in their exhibits. Three young women, who are employed as divers at the aquarium, gleefully suit up in fishtail costumes and pose underwater for visitors.
It’s charming. Although at 4:36, it’s a little long for the attention deficit of the internet. Nonetheless, a clever idea.
The “mermaids” also do a travelling show. See a (really crappy) video about it after the break.
Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.