With public institutions increasingly under financial pressure, creativity is taking the place of media spending when it comes to marketing.
The Florida Aquarium in Tampa has created individual and viral interest by featuring “mermaids” in their exhibits. Three young women, who are employed as divers at the aquarium, gleefully suit up in fishtail costumes and pose underwater for visitors.
It’s charming. Although at 4:36, it’s a little long for the attention deficit of the internet. Nonetheless, a clever idea.
The “mermaids” also do a travelling show. See a (really crappy) video about it after the break.
It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio. We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.