Osocio NL

Follow Plácido

Posted by Marc van Gurp | 10-05-2011 22:07 | Category: Homelessness



Last December @Placido_Mo started twittering about his life on the streets in Barcelona, explained the reality of a homeless guy.
After a few days it became clear that it was an initiative from Arrels Fundació NGO, a foundation dedicated to providing services for homeless persons in the city of Barcelona.

The campaign was initiated by agency Altraforma. They promised @ArrelsFundacio that the campaign wouldn’t cost them en euro. That is is big advantage of social media.

See the presentation of this campaign in the video above. We have also a Spanish version at the end of this post.

There was also a microsite, todosmerecemosunaoportunidad.org, which run parallel with the Twitter action so people could contribute with their donations.

Related Arrels Fundació post: Give Barcelona a roof

Arrels Fundació: Todos merecemos una oportunidad


Arrels Fundació: Todos merecemos una oportunidad

Arrels Fundació: Todos merecemos una oportunidad

Spanish version of the presentation:

 


Advertiser:
Arrels Fundació NGO
Agency:
Altraforma
Keywords:
-






My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)