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Follow Plácido

Posted by Marc van Gurp | 10-05-2011 22:07 | Category: Homelessness



Last December @Placido_Mo started twittering about his life on the streets in Barcelona, explained the reality of a homeless guy.
After a few days it became clear that it was an initiative from Arrels Fundació NGO, a foundation dedicated to providing services for homeless persons in the city of Barcelona.

The campaign was initiated by agency Altraforma. They promised @ArrelsFundacio that the campaign wouldn’t cost them en euro. That is is big advantage of social media.

See the presentation of this campaign in the video above. We have also a Spanish version at the end of this post.

There was also a microsite, todosmerecemosunaoportunidad.org, which run parallel with the Twitter action so people could contribute with their donations.

Related Arrels Fundació post: Give Barcelona a roof

Arrels Fundació: Todos merecemos una oportunidad


Arrels Fundació: Todos merecemos una oportunidad

Arrels Fundació: Todos merecemos una oportunidad

Spanish version of the presentation:

 


Advertiser:
Arrels Fundació NGO
Agency:
Altraforma







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