Last December @Placido_Mo started twittering about his life on the streets in Barcelona, explained the reality of a homeless guy.
After a few days it became clear that it was an initiative from Arrels Fundació NGO, a foundation dedicated to providing services for homeless persons in the city of Barcelona.
The campaign was initiated by agency Altraforma. They promised @ArrelsFundacio that the campaign wouldn’t cost them en euro. That is is big advantage of social media.
See the presentation of this campaign in the video above. We have also a Spanish version at the end of this post.
There was also a microsite, todosmerecemosunaoportunidad.org, which run parallel with the Twitter action so people could contribute with their donations.
Related Arrels Fundació post: Give Barcelona a roof
Spanish version of the presentation:
Arrels Fundació NGO