Follow Plácido

Posted by Marc van Gurp | 10-05-2011 22:07 | Category: Homelessness

Last December @Placido_Mo started twittering about his life on the streets in Barcelona, explained the reality of a homeless guy.
After a few days it became clear that it was an initiative from Arrels Fundació NGO, a foundation dedicated to providing services for homeless persons in the city of Barcelona.

The campaign was initiated by agency Altraforma. They promised @ArrelsFundacio that the campaign wouldn’t cost them en euro. That is is big advantage of social media.

See the presentation of this campaign in the video above. We have also a Spanish version at the end of this post.

There was also a microsite, todosmerecemosunaoportunidad.org, which run parallel with the Twitter action so people could contribute with their donations.

Related Arrels Fundació post: Give Barcelona a roof

Arrels Fundació: Todos merecemos una oportunidad

Arrels Fundació: Todos merecemos una oportunidad

Arrels Fundació: Todos merecemos una oportunidad

Spanish version of the presentation:


Arrels Fundació NGO

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)