In social advertising, as here on Osocio, we are familiar with emotions. Because it is not about physical things but real people’s problems. Advertising to overcome problems. It is often about pain and sorrow. But almost always with a positive approach. About dreams and ambitions.
Why not a advertising campaign about those two terms? Advertising agency KOKORO from Amsterdam has made such a campaign named Heartvertising.
KOKORO: “Former nursing home carer Bronnie Ware recorded the top five regrets of the dying. Perhaps unsurprisingly, most people had not honoured even a half of their dreams and had to die knowing that it was due to choices they had made, or not made.”
Twelve designers, illustrators and artists created ads that would speak to the hearts of passers-by and inspire them to pursue whatever dreams they may have. The project started February 18th and can be seen on 300 outdoor advertising panels, 100.000 Boomerang freecards and a local exhibition.
Ad above: Mark Verhaagen.
Heartvertising by John Beckers.
Heartvertising by Bob Leguijt.
Heartvertising by Jan Willem Wennekes (Zeptonn).