In this provocative commercial from the Dutch Socialist Party (SP) you see a 86 years old former actrice telling about her experiences with the homecare situation. In order to cut down expenses the Dutch governement changed the homecare policy. Instead of having a personal helper who the elderly people know and trust, they now get different people who help them.
Everytime it’s someone else who washes them, helps them getting dressed, or cleans their houses.
This is what she says in the video:
Al jaren word ik bij het wassen geholpen door Connie.
Connie is te duur, zeggen ze.
Dus nu komt er een vreemde.
En daarna weer een andere vreemde.
Ik kan me net zo goed voor heel Nederland uitkleden.
For many years now, Connie helps me with washing myself.
Connie became too expensive they say.
A stranger is helping me with washing myself now.
And the next time it’ll be another stranger.
What is the difference with getting undressed for the whole country?
Tagline: Voor een menselijke thuiszorg
For human homecare
This commercial can only be made in some European countries, I think. In the Netherlands the first reactions are positive. The video is very well made and the actress is beautiful and proud. But the main question is: does the nudity helps to get the message through, or does it just distract?
What do you think?