Great campaign from the French Fondation Abbé Pierre (Wikipedia) which was launched last november.
The campaign is meant to raise awareness among the general public and the government of the bad housing crisis in France.
To bluntly show that thousands of people in France have as little space to live as a car in the street, posters of real-size 7 m2 (the size of a parking space) apartment were stuck near symbolic sites in Paris (The National Assembly, The Senate, The Court Hall, The City Hall and The Paris Stock Exchange).
The billboards shows the space of a real-size 12 m2 apartment.
12 m2 pour une affiche, c’est normal, mais pour une famille? Agissons.
12 m2 is right for a billboard, But for a family? Let’s take action.
French singer and songwriter Nolwenn Leroy presenting the new campaign from Fondation Abbé Pierre (in French):
Outdoor action in Paris:
Fondation Abbé Pierre
BDDP & Fils, Paris, France
Account Supervisors: Laurence Petolat-Vivares, Irache Martinez, Cyril Champaud
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Ronan Merot
Art buyers: Marie Ferrara, Elise Kubler
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