The best of non-profit advertising and marketing for social causes

For some people, life is that expensive

Posted by Marc | 14-07-2010 22:19 | Category: Poverty, Third world

“For some people, life is that expensive. Join us at www.bassma.org and lend a helping hand.”

BASSMA is a nongovernmental Lebanese Organization for Social Development, founded in 2002 by volunteers. It’s mission is to fight poverty by rehabilitating the most deprived families and leading them to self sufficiency.

Advertiser:
BASSMA
Agency:
Impact BBDO, Beirut, Lebanon
Additional credits:
Executive Creative Director: Walid Kanaan
Art Director: Georges Kyrillos
Copywriter: Marie-Noelle de Chadarevian
Source:
I believe in advertising

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