A plumber or a gardener don’t work for free. A designer is too often asked to do so.
It’s what Osocio blogger Noah Scalin wrote about in his Design Activists Handbook.
The three funny videos in this post are from Italy, made by creative collective ZERO. It is about the disrespectful approach to our work as designer. To make the statement even more powerful they use the hashtag #coglioneNo (#NoAsshole). An awareness campaign for the respect of creative work. It is the respons to design for nothing because we have to make the portfolio, because it’s fun.
Therefore ZERO has proclaimed the month of January to #coglioneNo.
And if you’re wondering, for the realization of these spots no creative has been paid.
Hat tip Shot