Impressive film for France’s Alzheimer Association.
Advertiser: France Alzheimer Agency: Saatchi & Saatchi France Additional credits:
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Director: Nacho Gayan
Production Company: Stink
Published/Released/Aired (Month, Year): April 2009 Source: Ypsilon2
Well, ok, so what do we do now? Donate? Why? After all, they won’t remember. Can’t be that much of a problem then, right?
Nice advertising work but horrible NPO-communication and totally useless for fundraising.
Posted by Gabriele | 18-06-2009 17:25
@Gabriele The call to action is visiting the France Alzheimer website. Obvious to find information meant for relatives from those who suffer this terrible disease.
Posted by Marc | 19-06-2009 10:31
pour empêcher la diffusion de cette publicité qui propose une vision déformée et apocalyptique de la maladie d’Alzheimer, venez sur http://alzheimer-autrement.org/
merci d’avance de votre aide!
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.