Impressive film for France’s Alzheimer Association.
Advertiser: France Alzheimer Agency: Saatchi & Saatchi France Additional credits:
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Director: Nacho Gayan
Production Company: Stink
Published/Released/Aired (Month, Year): April 2009 Source: Ypsilon2
Well, ok, so what do we do now? Donate? Why? After all, they won’t remember. Can’t be that much of a problem then, right?
Nice advertising work but horrible NPO-communication and totally useless for fundraising.
Posted by Gabriele | 18-06-2009 17:25
@Gabriele The call to action is visiting the France Alzheimer website. Obvious to find information meant for relatives from those who suffer this terrible disease.
Posted by Marc | 19-06-2009 10:31
pour empêcher la diffusion de cette publicité qui propose une vision déformée et apocalyptique de la maladie d’Alzheimer, venez sur http://alzheimer-autrement.org/
merci d’avance de votre aide!
It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio. We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.