Impressive film for France’s Alzheimer Association.
Advertiser: France Alzheimer Agency: Saatchi & Saatchi France Additional credits:
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Director: Nacho Gayan
Production Company: Stink
Published/Released/Aired (Month, Year): April 2009 Source: Ypsilon2
Comments
Well, ok, so what do we do now? Donate? Why? After all, they won’t remember. Can’t be that much of a problem then, right?
Nice advertising work but horrible NPO-communication and totally useless for fundraising.
Posted by Gabriele | 18-06-2009 18:25
@Gabriele The call to action is visiting the France Alzheimer website. Obvious to find information meant for relatives from those who suffer this terrible disease.
Posted by Marc | 19-06-2009 11:31
pour empêcher la diffusion de cette publicité qui propose une vision déformée et apocalyptique de la maladie d’Alzheimer, venez sur http://alzheimer-autrement.org/
merci d’avance de votre aide!
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