The best of non-profit advertising and marketing for social causes



Impressive film for France’s Alzheimer Association.


France Alzheimer


Saatchi & Saatchi France

Additional credits:

Creative Director: Christophe Coffre

Art Director: Florian Roussel

Copywriter: Guillaume Blanc

Director: Nacho Gayan

Production Company: Stink

Published/Released/Aired (Month, Year): April 2009



I'm Head Of Data & Analytics at Fullsix Portugal, with 10 years of interactive and creative experience for local and global clients. Read more


  1. Gabriele 8 years ago

    Well, ok, so what do we do now? Donate? Why? After all, they won’t remember. Can’t be that much of a problem then, right?
    Nice advertising work but horrible NPO-communication and totally useless for fundraising.

  2. Marc 8 years ago

    @Gabriele The call to action is visiting the France Alzheimer website. Obvious to find information meant for relatives from those who suffer this terrible disease.

  3. roumanoff 8 years ago

    pour empêcher la diffusion de cette publicité qui propose une vision déformée et apocalyptique de la maladie d’Alzheimer, venez sur
    merci d’avance de votre aide!

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