The best of non-profit advertising and marketing for social causes

Fortunately

Fortunately

Impressive film for France’s Alzheimer Association.

Advertiser:

France Alzheimer

Agency:

Saatchi & Saatchi France

Additional credits:

Creative Director: Christophe Coffre

Art Director: Florian Roussel

Copywriter: Guillaume Blanc

Director: Nacho Gayan

Production Company: Stink

Published/Released/Aired (Month, Year): April 2009

Source:

Ypsilon2

I am a Web Strategist at Fullsix, with 8 years of interactive and creative experience for global clients. Read more

3 Comments

  1. Gabriele 6 years ago

    Well, ok, so what do we do now? Donate? Why? After all, they won’t remember. Can’t be that much of a problem then, right?
    Nice advertising work but horrible NPO-communication and totally useless for fundraising.

  2. Marc 6 years ago

    @Gabriele The call to action is visiting the France Alzheimer website. Obvious to find information meant for relatives from those who suffer this terrible disease.

  3. roumanoff 5 years ago

    pour empêcher la diffusion de cette publicité qui propose une vision déformée et apocalyptique de la maladie d’Alzheimer, venez sur http://alzheimer-autrement.org/
    merci d’avance de votre aide!

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