The best of non-profit advertising and marketing for social causes

Four campaigns, one idea: second hand smoke

Posted by Marc | 10-01-2009 21:30 | Category: Design, Health

Four anti-smoking campaigns visualized all in the same way and based on the theme of second hand smoke. A oversized arm to let you see that smoking not only harms yourself.

The first three ads are from a new campaign from the Roy Castle Lung Cancer Foundation (UK).
“Second hand smoke in the home hospitalises 17.000 UK children a year.”
Agency: Chi & Partners, London, UK. Published: December 2008.

Briefblog spotted these two ads from Gulf Promoaction DDB, Dubai.
Published: April 2007

Ad from the Thai Health Promotion Foundation. Agency Euro RSCG Flagship, Bangkok.
Published November 2008.

These three ads brings attention to smokers who visit hospitals and health care centres.
Made for Capital Health / Caritas Health Group (Edmonton area Canada).
Agency: Calder Bateman. Published 2007.

Source:
Ads of the World

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Comments

I love it!
More coïncidences in the social & environmental business :
http://www.joelapompe.net/category/print-outdoor/social-environmental/

Posted by joelapompe | 22-01-2011 01:59

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.