Other cause marketers, such as The Breast Cancer Site, are using the promise of delivering “eyeballs” to online advertisers as a way to get traffic and raise money for charitable programs. Some might question the way this strategy replaces active participation with passive reception and might argue that using brand names and logos from commercial sponsors makes corporate capitalism too prominent and undermines the UN’s central message about social justice.
Of course, one of the big trends in computer games right now is self-improvement. Whether to better your memory or sharpen your vision, many other games are appealing to players who are older than the conventional hardcore “gamer” demographic, who might otherwise dismiss gaming as nonproductive leisure. As the game theorist Ian Bogost has pointed out, however, these self-improvement or “exergames” actually have a long history.
United Nations World Food Program