The best of non-profit advertising and marketing for social causes

Freedom Dictionary

Posted by Armando Alves | 15-02-2012 23:07 | Category: Peace & Conflicts

The past year, from Tunisia to Egypt, and currently in Syria, millions of people fought their way to democracy. This struggle was honored last February 11th by Amnesty International, on the Global Day of Action on Revolutions in Middle East and North Africa.

Amnesty International Portugal released on this date the Freedom Dictionary project, where people can select a word to set free, from the more than 155.000 to choose from the online dictionary.

The words set free on Facebook will be a part of the 11 dictionary copies sent to 11 arab countries with ongoing revolutions, the next May 3rd. Words that are not released, will not be printed, replaced instead with a blank space.
The campaign was a co-produced by marketing agency Torke and interactive agency Wiz.

Advertiser:
Amnesty International Portugal
Agency:
Wiz
Additional credits:
Torke: http://www.torke.pt/
Source:
Wiz

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.