The best of non-profit advertising and marketing for social causes

Freezing yourself isn’t the only way to live forever

Freezing yourself isn’t the only way to live forever

Remember A Charity: Live forever

Remember A Charity has one singular aim – to encourage people to leave a gift in their Will. The problem is, no one wants to think about death or talk about their Will.
They just launched a new campaign to find out whether or not the nation would like to live forever. Because leaving a charitable gift is a kind of living forever.

For the new campaign, they come with a very controversial idea. Along with Frank PR and Atomic London, the organisation is offering one lucky person the chance to make living forever a reality, by being frozen until medical science can revive them. Alternatively, for those who prefer a warmer existence, entrants have the opportunity to opt for a £1,000 donation to charity to help preserve the future of the things they care about, long after their own expiration date.

Static and digital posters seemingly showing people who’ve been frozen will be appearing across the country leading people to www.live-forever.com where they can enter the competition.

Rob Cope, Director of Remember A Charity: “Death and dying are never easy topics to tackle, however, posing the question ‘do you want to live forever’ does make it a little easier to handle. We hope this campaign makes it clear that freezing yourself isn’t the only way to live forever, and help get people talking about a difficult subject.”

Remember A Charity was formed in 2000 and now has over 140 of the UK’s favourite charities, who work together to encourage more people to consider leaving a charitable gift in their Will, once they’ve looked after their family and friends. Their aim is to do what no single charity can do alone, making legacy giving a social norm.

Remember A Charity: Live forever

Advertiser:
Remember A Charity
Agency:
Atomic London

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