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Freezing yourself isn’t the only way to live forever

Posted by Marc van Gurp | 26-05-2014 18:00 | Category: Fundraising



Remember A Charity - Do you want to live forever?

Remember A Charity has one singular aim – to encourage people to leave a gift in their Will. The problem is, no one wants to think about death or talk about their Will.
They just launched a new campaign to find out whether or not the nation would like to live forever. Because leaving a charitable gift is a kind of living forever.

For the new campaign, they come with a very controversial idea. Along with Frank PR and Atomic London, the organisation is offering one lucky person the chance to make living forever a reality, by being frozen until medical science can revive them. Alternatively, for those who prefer a warmer existence, entrants have the opportunity to opt for a £1,000 donation to charity to help preserve the future of the things they care about, long after their own expiration date.

Static and digital posters seemingly showing people who’ve been frozen will be appearing across the country leading people to www.live-forever.com where they can enter the competition.

Rob Cope, Director of Remember A Charity: “Death and dying are never easy topics to tackle, however, posing the question ‘do you want to live forever’ does make it a little easier to handle. We hope this campaign makes it clear that freezing yourself isn’t the only way to live forever, and help get people talking about a difficult subject.”


Remember A Charity was formed in 2000 and now has over 140 of the UK’s favourite charities, who work together to encourage more people to consider leaving a charitable gift in their Will, once they’ve looked after their family and friends. Their aim is to do what no single charity can do alone, making legacy giving a social norm.

Remember A Charity - Do you want to live forever?


Advertiser:
Remember A Charity
Agency:
Atomic London
Keywords:
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Comments


Comments about Freezing yourself isn't the only way to live forever

Well, we cryonicists (for I was the first person in the UK to sign up for it, some years ago now) have had a lot of rather harsh criticisms thrown at us, but this really seems to be - albeit for what they see as a good cause - preying on the dying.

Have you thought of putting up posters in hospitals saying “Just in case you don’t make it out alive, leave your money to us!”?

Garret Smyth

Posted by Garret Smyth | 3-07-2014 11:24



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