Osocio NL

From the Classroom to the World (via Osocio)

Posted by Noah Scalin | 29-06-2010 12:44 | Category: Abuse, Activism, Education, Gender issues, Osocio, Women's Issues

Posters designed by students in my class Design Rebels in Richmond, Virginia, have been transformed as part of a gender sensitivity awareness program in the Philippines into a new campaign again prostitution thanks to a post on Osocio! Details follow…




Once a year I teach a course on socially conscious design at Virginia Commonwealth University called Design Rebels. As part of the class the students need to create a project using their design skills to reach beyond the school and have an impact on their community. In 2007 the class created a campaign they called Rise-Now, which was aimed at spreading awareness of the resources in the area available to survivors of sexual assault and domestic violence. Posters were put up around town that had a pocket filled with brochures listing the resources as well as the URL for a site they had created with the same information online.

While the posters are long gone and the site they put up did not last beyond that year (and is now owned by someone else), the images they created have had a surprising rebirth halfway around the world! In February of this year I got a note from Belita Vega, a rural sociologist at Visayas State University in Baybay City, Philippines, who had seen the posters online and asked if she could repurpose them for an anti-prostitution campaign she was helping to launch. I was happy to oblige and sent her the raw files.

Just this past week she sent me these photos of the updated posters with their new copy in use. She says: “I need to be subtle in the messages because of the conservative culture of our people. For now we place them on campus then later on in the communities using our own language. . .  so far, we get positive feedbacks, hope it will translate into action.”

Women & Men In Society Program - Visayas State University
Additional credits:
Original campaign created by: David Cherry, Cassandra Ellison, Karen Sagun, Brockton Woodson, Petra Mihai, Sara Shashani, Vicki Misch, Ashley Turbide, and Vineet Gordhandas.

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)