The best of non-profit advertising and marketing for social causes

Gaming for Amnesty: Bulletproof

Posted by Marc | 25-04-2011 21:26 | Category: Human rights

And yet another mobile app from Amnesty International. This time a game from the French department: Bulletproof.
The game concept is easy, to stop as quickly as possible the bullets fired by a firing squad that shot a man condemned to death.
Bulletproof was created for the 50th anniversary of Amnesty International. Downloading the app is a new fundraising instrument for Amnesty.

The app is available for the iPhone and iPad. Too bad the app is not available for Android and other devices.
The game was created by Mobigame and is sponsored by French ad agency La Chose.

Download the app here.

Amnesty International: Bulletproof

Advertiser:
Amnesty International France
Source:
com non-profit

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.