As Oxfam America said to me today this new campaign video is very different and unusual for them. I love the theatrical approach. It is already one the highlights from this year.
The video is the main focus of a mini-campaign about food aid reform, an urgent call to the American government in Washington.
Eric Munoz, policy advisor for Oxfam America: “Washington is playing with our food aid programs, with regulations that protect special interests at the expense of hungry people. It is long past time to cut the red tape that costs taxpayers up to $500 million per year. If we modernize our food aid program in the farm bill we can reach up to 17 million more people with life-saving aid at no additional cost to taxpayers.”
“Life-saving food aid represents a tiny fraction, just .05%, of the federal budget,” said Munoz. “Yet every year, hundreds of millions of dollars end up in the pockets of special interest groups instead of helping to feed hungry people. Cutting these costly regulations will save money and lives. It should be a no-brainer.”
The ad will air during national television programs such as The Daily Show and The Colbert Report. It will also be shared online via YouTube, Twitter, Facebook and other social networks.
Oxfam encourage supporters to send the video directly to the Twitter accounts of the House and Senate agriculture committees @SenateAg and @HouseAgNews.
The video was created by Hill Holliday under the direction of Chief Creative Officer Lance Jensen. The team partnered with NYC director Timothy Saccenti.
For the campaign this infographic is made: