The best of non-profit advertising and marketing for social causes

Gay and Black is Beautiful

Gay and Black is Beautiful

Gay-and-Black-is-Beautiful

Better World Advertising made this campaign for Black Men’s Initiative (BMI) and Harlem United. BMI is Harlem United’s HIV Prevention program for Black men who practice same desire: openly gay and bisexual brothers, men who are curious, as well as guys who prefer not to use labels.
The campaign is running now in Harlem, NYC.

The T-Shirts as seen below where made for the Gay Pride in NYC this spring. It won “best t-shirt” at the parade.
The campaign also contain print ads, posters, condom cases and a few other outreach items.

Gay-and-Black-is-Beautiful-Gay-Parade

Advertiser:
Black Men’s Initiative
Agency:
Better World Advertising

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