The best of non-profit advertising and marketing for social causes

Gay marriage is just like yours

Gay marriage is just like yours

Silver at the Cannes Lions 2007 in the category Film.
PSA’s for EqualMarriage.org, a group that lobbies for support of civil marriage rights for same-sex couples. I have seen better PSA’s about the subject but these will be shocking enough for some groups. These ads take the sex out of same-sex marriage and show that gay marriage is actually pretty normal.
Tagline: “Gay marriage is just like yours. Only gayer.”

Advertiser:
EqualMarriage
Agency:
Y&R Chicago
Additional credits:
Executive Creative Director: Mark Figliulo
Creative Director: Dave Loew/Jon Wyville
Copywriter: Dave Loew
Art Director: Jon Wyville
Agency Producer: EP: Matt Bijarchi/Prod.: Ashley Geisheker
Production Company: HSI Productions, New York

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