The best of non-profit advertising and marketing for social causes

GED an education

GED an education

The General Education Development (GED) Diploma is an American high school equivalency qualification. Since high school dropouts (especially adults with low literacy or English language skills) have limited employment opportunities, the Dollar General Literacy Foundation has teamed up with the Ad Council to produce the following PSA:

I like the tone, the talent, and the really simple metaphor for liberating yourself through adult education.

The yourged.org site also hosts testimonials from people affected by limited education:

Advertiser:
Your GED
Agency:
The Advertising Council
Additional credits:
Creative Directors: Chuck Rachford, Chris Roe
Associate Creative Director / Art Director: Alex Zamiar
Associate Creative Director / Writer: Jonathan Richman
Director Of Integrated Production: Diane Jackson
Executive Producer: Liat Ebersohl
Associate Producer: Matthew Green

Director: Bo Platt
Production Company: Biscuit Filmworks USA
Senior Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
Producer: Scott Gemmell
Director Of Photography: Nigel Bluck
Production Designer: Adiena Bednarz

Editorial Company: The White House, Chicago
Editor: Grant Gustafson
Editorial Producer: Kristin Branstetter

Visual Effects Company: Animal Logic, Los Angeles
Source:
Adrants

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more
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