Osocio NL

Get it wild and uncensored!

Posted by Marc van Gurp | 1-09-2010 18:17 | Category: Environment



Want to see the new campaign from Greenpeace Netherlands and have the possibility to scan a QR Code?
Make your choice here:

Greenpeace: Get it wild and uncensored


The same QR codes are placed on a billboard this afternoon in Rotterdam:

Greenpeace: Get it wild and uncensored
© GP/Francois Bienfait

Don’t have the possibility to scan a QR Code? See the campaign video’s below.
It’s the national Dutch campaign about deforestation.

“Red onze oerbossen” (Save our forests)

Greenpeace is doing it in Peta style.



Advertiser:
Greenpeace
Additional credits:
Campaign concept: Greenpeace Nederland
Director: Peter van der Helm
Post production: MacGyver
Sound: The Ambassadors




Comments


Comments about Get it wild and uncensored!

Funny campaign. My only complaint is that it’s rather heterosexist for a place like the Netherlands, and a client like Greenpeace. Those QRs could have just as easily been labelled “If you like men” and “If you like women”.

I am definitely against clear-cutting, though. Both kinds.

Posted by Tom Megginson | 1-09-2010 18:55

Comments about Get it wild and uncensored!

You’re right Tom. Strange because the landing page is good:
http://m.greenpeaceweb.org/qrs

Posted by Marc van Gurp | 1-09-2010 19:12

Comments about Get it wild and uncensored!

They probably didn’t figure out the potential issue until the outdoor creative was already in production. Yet another reason to love digital — instant fix! :)

Posted by Tom Megginson | 1-09-2010 19:21

Comments about Get it wild and uncensored!

sExcellent! ‘Sex’ sells every time.

Posted by Wim Beunderman | 3-09-2010 12:39



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