Get it wild and uncensored!

Want to see the new campaign from Greenpeace Netherlands and have the possibility to scan a QR Code?
Make your choice here:

The same QR codes are placed on a billboard this afternoon in Rotterdam:

© GP/Francois Bienfait

Don’t have the possibility to scan a QR Code? See the campaign video’s below.
It’s the national Dutch campaign about deforestation.

“Red onze oerbossen” (Save our forests)

Greenpeace is doing it in Peta style.

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Comments

Funny campaign. My only complaint is that it’s rather heterosexist for a place like the Netherlands, and a client like Greenpeace. Those QRs could have just as easily been labelled “If you like men” and “If you like women”.

I am definitely against clear-cutting, though. Both kinds.

You’re right Tom. Strange because the landing page is good:
http://m.greenpeaceweb.org/qrs

They probably didn’t figure out the potential issue until the outdoor creative was already in production. Yet another reason to love digital — instant fix! :)

sExcellent! ‘Sex’ sells every time.