Get it wild and uncensored!

Want to see the new campaign from Greenpeace Netherlands and have the possibility to scan a QR Code?
Make your choice here:

The same QR codes are placed on a billboard this afternoon in Rotterdam:

© GP/Francois Bienfait

Don’t have the possibility to scan a QR Code? See the campaign video’s below.
It’s the national Dutch campaign about deforestation.

“Red onze oerbossen” (Save our forests)

Greenpeace is doing it in Peta style.

Comments

Funny campaign. My only complaint is that it’s rather heterosexist for a place like the Netherlands, and a client like Greenpeace. Those QRs could have just as easily been labelled “If you like men” and “If you like women”.

I am definitely against clear-cutting, though. Both kinds.

You’re right Tom. Strange because the landing page is good:
http://m.greenpeaceweb.org/qrs

They probably didn’t figure out the potential issue until the outdoor creative was already in production. Yet another reason to love digital — instant fix! :)

sExcellent! ‘Sex’ sells every time.