The best of non-profit advertising and marketing for social causes

Get London reading

Posted by Marc | 31-05-2008 23:16 | Category: Culture, Design, Education

Great campaign from London where streetart and a interactive map are used to encourage Londoners to make more time for reading, and to celebrate London as an international centre for books. Stencil art is used on the streets of London to confrontate public with various book quotes and to people them aware of the dedicated website of the Booktrust: getlondonreading.co.uk.
The website contains a interactive map showing books set in the different neighborhoods.
The campaign was seen on the streets from Tuesday 25 March and ran throughout April. The campain also featured more than 20 library-based author events.

More pictures of the stencil art below and on Flickr.

Thanks John.

Source:
One Floor Up

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