Animated GIFs are extremely popular just like the in the ancient internet days. The big social platforms like Twitter and Facebook are now supporting the image format which which contributes to the popularity.
Agency Tribal Worldwide Toronto understands that and made this GIF for McDonald’s Canada. They give people a way to celebrate the spirit of the season with the GIF That Keeps On Giving. It is a sweet and simple, infinity-looping GIF that’s also extremely shareable. Every time it’s shared, McDonald’s Canada will donate $1 to the Ronald McDonald House Charities Canada (RMHCC) this holiday season.
The GIF was launched on November 30 and is being shared on McDonald’s Canada’s social channels and via key influencers, followed by paid media on Facebook and Twitter later this month.
To view and share the GIF, scroll down this page.
— McDonald's Canada (@McD_Canada) November 30, 2015
Tip for agencies or non-profits who want to make GIFs sharable: maximum file size for Twitter is 3 Mb.