The best of non-profit advertising and marketing for social causes

Girls do girl things for Plan Belgium

Posted by Marc | 15-10-2012 20:45 | Category: Education, Developing World, Women's Issues

What if you’re a girl and forced to clean toilets instead of following lessons at school, while the guys are learning math? Watch how they react to this injustice…
That was an experiment Plan Belgium did at a number of schools.
This experiment makes us aware that every girl should have the right to quality education.

The video was the start of the campaign Raise your Hand for Girls and also the launch of the International Day of the Girl (October 11).

And who is cleaning the toilets next time? Steve Hall from Adrants.

Hat tip to Dennis.

Advertiser:
Plan Belgium
Agency:
Duval Guillaume
Source:
Trends in Kids- & Jongerenmarketing

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.