Onstuimig

Girls do girl things for Plan Belgium

Posted by Marc van Gurp | 15-10-2012 20:45 | Category: Education, Developing World, Women's Issues



image

What if you’re a girl and forced to clean toilets instead of following lessons at school, while the guys are learning math? Watch how they react to this injustice…
That was an experiment Plan Belgium did at a number of schools.
This experiment makes us aware that every girl should have the right to quality education.

The video was the start of the campaign Raise your Hand for Girls and also the launch of the International Day of the Girl (October 11).

And who is cleaning the toilets next time? Steve Hall from Adrants.

Hat tip to Dennis.



Advertiser:
Plan Belgium
Agency:
Duval Guillaume
Source:
Trends in Kids- & Jongerenmarketing







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)