The best of non-profit advertising and marketing for social causes

Give Child Marriage the Finger

Give Child Marriage the Finger

Who likes child marriage? Nobody. Well, nobody you know, anyway. This campaign from Plan UK gives everybody the chance to show how they feel about it. It’s a smart take on the traditional ‘charity wristband’ that starts with instinct and emotion not facts and stats.

Plan UK 'give child marriage the finger'.

Plan UK ‘give child marriage the finger’.

Do I like it? Well, I’m wearing one.

NB: the campaign execution was seen as too controversial for some media owners, including the London Underground. What do you think?

Agencies: Saatchi & Saatchi and Open Fundraising

I’m creative director of the UK’s GOOD Agency, using emotions, values and culture to unleash the good in people. Read more.
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