The best of non-profit advertising and marketing for social causes

Give Barcelona a roof

Posted by Marc | 20-01-2010 22:56 | Category: Homelessness, Poverty

“For many people in Barcelona this is their home. Give Barcelona a roof.”

Three gorgeous ads for the Arrels Fundació, the Spanish organization for helping the homeless.
Gorgeous yes. Original? No.
In advertising almost everything is already done but this campaign is stolen. Remember the 2006 campaign from Samu Social de Paris? (Blogpost in Dutch)

Advertiser:
Arrels Fundació
Agency:
Altraforma, Barcelona, Spain
Additional credits:
Art Director: Francesc Morata
Copywriters: Yoryo Hortolá, Toni Tugores
Photographer: Anna Permont
Source:
Ads of the World

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.