“For many people in Barcelona this is their home. Give Barcelona a roof.”
Three gorgeous ads for the Arrels Fundació, the Spanish organization for helping the homeless.
Gorgeous yes. Original? No.
In advertising almost everything is already done but this campaign is stolen. Remember the 2006 campaign from Samu Social de Paris? (Blogpost in Dutch)
Altraforma, Barcelona, Spain
Art Director: Francesc Morata
Copywriters: Yoryo Hortolá, Toni Tugores
Photographer: Anna Permont
Ads of the World