The best of non-profit advertising and marketing for social causes

GLAAD calls out FDA blood discrimination in hilarious #CelibacyChallenge

GLAAD calls out FDA blood discrimination in hilarious #CelibacyChallenge

GLAAD (formerly known as the Gay & Lesbian Alliance Against Defamation) have just released a hilarious response to the US Food and Drug Administration’s proposed new rules about blood donation.

While it is currently be forbidden for men who have had sex with other men since 1977 to donate blood, based on homophobic HIV and hepatitis B fears, soon they “just” will have to remain celibate for one year prior to donation.

This video, starring Scottish-American actor Alan Cumming, is full of hilarious sight gags about sexually frustrated gay men. (My favourite pop cultural reference is the incorporation of the notoriously suggestive Shake Weight dumbbells.)

According to Slate’s Mark Joseph Stern, The American Red Cross, America’s Blood Centers, the American Association of Blood Banks, and the American Medical Association all oppose “identity-based donor discrimination” in favour of individualized risk assessment, despite the FDA’s fears of contamination in cases where individual health tests could give false negatives.

GLAAD comments, “so straight guys can have safe sex with woman after woman and still donate blood. But gay and bi men who have had safe sex for an entire year—even with a monogamous partner—would still be banned. Sounds like discrimination to us.” To me, too.

GLAAD recommends that “if you enjoy sex and signing things,” you sign their online petition, or share this video with the #CelibacyChallenge  hashtag.

Agency: Saatchi & Saatchi NYC

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more
We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies
x