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Glassboy - 20 km/h can make a big difference

Posted by Marc | 19-02-2012 20:45 | Category: Road safety

The use of fragile materials in road safety campaigns isn’t new but this new spot from Israel is a beauty.
It is from director Roni Kleiner. With this animation he shows the effect of driving 60 km/h and 40 km/h. Reducing speed can make a big difference.

It is not clear for who or what this video was made. Because no sender is mentioned I think it is own work from Kleiner.

Hat tip to @2525.

Glassboy - 20 km/h can make a big difference

Additional credits:
Director: Roni Kleiner
Production: Mialma
DOP: Avi Koren
Editor: Noam Wismen
Music: Tomer Biran
Post: Snowball
Sound: Soundhouse
Casting: Noa Ella

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.