How an anti-bullying campaign can be funny. Speaking directly to those “cool” kids, that is what Saatchi & Saatchi did in this new work for VH1.
The finishes film is a re-working of the classic Gloria Gaynor disco classic ‘I Will Survive’ that sees put upon nerds sing about their future triumphs and warns bullies that they may well end up working for their bosses in the future.
It’s a warning for revenge. That doesn’t sound so nice, but let the cool kids might think about the consequences in the future.
The campaign was co-produced by Landia and Stink and directed by Agustín Alberdi.
Saatchi & Saatchi
Executive Creative Directors: Maxi Itzkoff / Mariano Serkin
Creative Directors: Juan Pablo Lufrano / Ariel Serkin /Dani Minaker / Sebastian Tarazaga
Agency Producers: Andy Gulliman / Felipe Calviño / Adrian Aspani
Account Director: Ana Bogni
Production Company: Landia / Stink
Director: Agustin Alberdi
Executive Producers: Daniel Bergmann / Andy Fogwill / / Diego Robino
Producer: Nell Jordan
Director of Photography: Carlos Ritter
Post house: Electric Theater
Sound : Pure Sound
Advertiser’s Supervisors: Sean Taylor / Nacho Gil