The best of non-profit advertising and marketing for social causes

Glow in the Dark Guerrilla for Road Safety in Brazil

Glow in the Dark Guerrilla for Road Safety in Brazil

This Guerrilla project was done for Renault in Brazil. The idea was to help drivers protect their tires in a country where the roads contain a lot of damages. It was done in a very simple and useful way with fluorescent paint which has the same effect as Glow in the Dark materials. Warnings were painted with the phrase: “Hole Alert. Protect your tires. ”

Within three days after the first warnings were painted the road authority started repairing the damages.

Alerta de Buraco Results Concessionaire Renault Brazil

Alerta de Buraco Results Concessionaire Renault Brazil

Alerta de Buraco Results Concessionaire Renault Brazil

 

A mystery artist did something similar in England earlier this year. Not with a deliberate text but with a painting of a penis. The artist, with a very on topic name ‘Wanksy’ has its own Facebook Page.

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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