God speaks at the movies
Posted by Marc | 7-06-2011 23:12 | Category: Religion
God: I Love You. That isn’t a surprising tagline. It is the most used tagline ever. What really surprising is, is the fact that this campaign film was shown in 800 German cinemas for four weeks.
It is from Godnews. That is, how they describe it, “a melting pot of ideas with depth and new spiritual impulses about God, Bible, design, art and media. Fresh inspiration”.
More than 2.000.000 people have seen the film.
The film was first made for movie theaters and after that for online use. It was all funded by friends from the Godnews network.
Eva Jung, founder of Godnews: “Because I wanted that this little film has to be first in cinema (because the surprise is much larger if you see this commercial in cinema), I didn’t spread it through the web to get donations for to show it in cinemas. The idea was to collect some money from our friends in Hamburg, to show the film in some movie theaters in Hamburg. But some friends of my network asked what the costs are for their hometowns - because they wanted to show the film also in their movie theaters. I gave them a little guideline including the script and sent it to friends in different german towns. And after 6 weeks we got all the money.”
The target audience are possible believers and non-believers. Eva: “And last but not least ... also believers - to get something like a whack on the side of their head like “Oh my God, this is my God!”
Part of the campaign is the mouse-over fingerprint with proverbs from the bible. (English translation)
See the transcript of the film after the break.
Transcript:
Hi Schatz, willkommen im Kino! Ich weiß, wo du sitzt ... hab’ dir ja die Karte besorgt…
Heute geht’s aber nicht um den Hauptfilm ...
Ich glaub, ... manchmal denkst du, ich würde nicht an dich denken, ... Zu beschäftigt und so ...
Aber das denkst DU ... ICH denk’ andauernd an dich.
Und ob du’s glaubst oder nicht: Ich kenn’ dich schon ewig ... jedenfalls viel länger als du denken kannst ...
Damals hab ich mich genau auf diesen Moment gefreut ... Wenn du hier im Kino sitzt…
... und wie du jetzt guckst, wenn du merkst, was hier gerade abgeht…
Translation:
Hi darling, welcome to the cinema! I know where you are ... have got you so worried the card ...
Today is not about the main movie ...
I think ... sometimes you think, I would not think of you ... Too busy and so ...
But thinking you ... Thinking of you all the time.
And whether you believe it or not: I know you for ages ... in any case much longer than you think ...
At that time, I am just happy for this moment ... If you sit here in the cinema ...
... and as you are now staring when you realize what’s going here right now ...
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