The best of non-profit advertising and marketing for social causes

Going West with the New Zealand Book Council

Posted by Marc | 30-11-2009 21:20 | Category: Culture, Education

This piece of art about the art of writing already got over 250.000 views at YouTube in twelve days. It is a visualization and a excerpt from the novel Going West by Maurice Gee.

“Like no other human activity reading opens up our imagination. It enables us to understand those around us. It allows us to project the future and reach back into the past. Reading can entertain, challenge and educate. We believe that reading can transform people’s lives.”

The ad is from the New Zealand Book Council. Their mission is to inspire more New Zealanders to read more; to promote reading in general, but particularly to represent and promote New Zealand writing and writers – their own artists, stories and points of view.

Advertiser:
New Zealand Book Council
Agency:
Colenso BBDO

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.