Google Maps for Guide Dogs
Posted by Marc | 2-01-2012 23:00 | Category: Health, Social aid
A new nifty Google Maps tool. Getting safely from A to B with a Guide Dog with Google Maps.
It really works, check this route (and press the ‘Get Directions’ button).
For blind people, getting from A to B is often a challenging route. Guide dogs enable blind people to safely, easily and independently take to the streets. This is why KNGF Geleidehonden (The Royal Dutch Guide Dog Foundation) trains puppies to be guide dogs.
The only thing we have to wait for is a smartphone made for dogs :-)
Previous KNGF Geleidehonden campaigns:
- Guide Dog on the Catwalk
- Sunglasses for KNGF Guidedogs
Related Guide Dog posts:
- The Guide Dog Interviews
- How do you show support for someone who can’t see?
- Guide-cat
Advertiser:
KNGF Geleidehonden
Agency:
Selmore / Selmore Lynx
Additional credits:
Art Director: Tibor van Ginkel
Copywriter: Thomas Reinhold
Creative Programmer: Mark Vertegaal, Benjamin van Rossum
Design: Gabor de Man
Accounts: Mira Weijs, Anne-Marijn Bogers, Gert-Jan Guldemond
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