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Google’s autocomplete feature is shocking too about black men

Google’s autocomplete feature is shocking too about black men
Google’s autocomplete feature is shocking too about black men

Google’s autocomplete feature is shocking too about black men

After the success of the UN Women autocomplete campaign there is now a new version. This time it is from the Australian Racism. It Stops With Me campaign.
And again everybody knows what it is about. Real suggested search terms about black men are shown.

What is often forgotten that these aren’t the answers from Google. These are the most used search terms entered by users.
And you may ask yourself, and the company in Mountain View Californië, if this is a nice feature of Google.
What do you think? Is it good to know what other people search for?

“You’re wrong, Google.
Combating racism requires reflection on channels that can poison your mind and judgement.”

The image above is animated. Click the image if it isn’t working properly.

Related posts about Google’s autocomplete feature:
The shocking answers from Google’s autocomplete feature on sexism
Romanians are smart

Google’s autocomplete feature is shocking too about black men

Google’s autocomplete feature is shocking too about black men

Google’s autocomplete feature is shocking too about black men

Google’s autocomplete feature is shocking too about black men

Google’s autocomplete feature is shocking too about black men

Advertiser:
It Stops With Me
Additional credits:
Art Director, Retoucher, Copywriter: Andrei Ivascu
Photographer: Nicolas McComber

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.

1 Comment

  1. miruna 5 months ago

    Funny enough, the art director is Romanian. Did he realise with a 2 year delay the potential of the auto-complete?

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