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“Got Ethics?” campaign spoofs sexist California milk ads

Posted by Tom Megginson | 28-07-2011 14:12 | Category: Animal rights

The California Milk Processors “PMS” campaign by Goodby Silverstein & Partners, which caused much outrage over its sexist message, has already been parodied by an American animal rights group.

Here’s one of the “Got Milk” ads:

And here’s one of the parodies:

See the other one after the break

Personally, I’m still more angry about the sexism. But that’s just me.

BTW, the Chicago-based advertiser, Mercy for Animals, looks and sounds just like PETA but is more focussed and apparently unrelated.

(Thanks to Copyranter for sharing the link)

Advertiser:
Milk is Cruel (Mercy for Animals)
Source:
The Inspiration Room

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.