Osocio NL

“Got Ethics?” campaign spoofs sexist California milk ads

Posted by Tom Megginson | 28-07-2011 14:12 | Category: Animal rights



The California Milk Processors “PMS” campaign by Goodby Silverstein & Partners, which caused much outrage over its sexist message, has already been parodied by an American animal rights group.

Here’s one of the “Got Milk” ads:

image

And here’s one of the parodies:

image

See the other one after the break


image

Personally, I’m still more angry about the sexism. But that’s just me.

BTW, the Chicago-based advertiser, Mercy for Animals, looks and sounds just like PETA but is more focussed and apparently unrelated.

(Thanks to Copyranter for sharing the link)


Advertiser:
Milk is Cruel (Mercy for Animals)
Source:
The Inspiration Room




Comments


Comments about

That’s awesome :) Those ads were horrifyingly sexist.

Posted by Desiree | 20-07-2013 19:33



My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)