The best of non-profit advertising and marketing for social causes

Great set of ads with eating babies

Great set of ads with eating babies

Ads translated to serve as a showcase rarely deliver strong copy just like these ads from the Brazilian paediatric society SPRS. However, the graphics in this campaign are so strong that it don’t need extensive explanation.

The three images in this campaign explains that mother’s habits in the first thousand days since pregnancy can prevent future disease to the child. Visualized with familiar unhealthy food images of soft drink, a hamburger and a donut. “Seu filho é o que você come” (Your child is what you eat).

SPRS Your child is what you eat

SPRS Your child is what you eat

SPRS Your child is what you eat

The original Brazilian ads:

SPRS: Seu filho é o que você come

SPRS: Seu filho é o que você come

SPRS: Seu filho é o que você come

Via Ads of the World

Agency: Paim, Porto Alegre, Brazil
Creative Director: Rodrigo Pinto
Art Directors: Vanessa Locks, José Pedro Bortolini, Matheus Mendes, Júlia Poloni
Copywriters: Márcio Blank, Cindy Schneider, Mariana Ferreira, Eduardo Pandolfo
Illustrator: Joel Nunes
Photographer: Raul Krebs
Lettering Design: Matheus Mendes
Digital Artist: Gariba
Production: Alex Souza

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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