Social advertising and non-profit campaigns from around the globe

Green insurance M.C.Escher style

Posted by Marc | 24-01-2010 21:51 | Category: Corporate Social Responsibility

In case you know the work of M.C. Escher this new campiagn looks familiar. The campaign promotes the green HSBC insurance, which is a new eco-friendly product from the Brazilian insurance company.

“When you realize, it might be too late.
Acquire the Green Insurance from HSBC now and help protect nature.”

Advertiser:
HSBC insurance
Agency:
JWT, São Paulo, Brazil
Additional credits:
Creative Directors: Mario D'Andrea, Fabio Miraglia, Roberto Fernandez
Art Director: Silvio Medeiros
Copywriter: Leandro Pinheiro
Illustrator: Open The Door

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Comments

Great campaign, great idea, great execution, fantastic work!

Posted by Sergio | 25-01-2010 20:21

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.