The best of non-profit advertising and marketing for social causes

Green insurance M.C.Escher style

Posted by Marc | 24-01-2010 21:51 | Category: Corporate Social Responsibility

In case you know the work of M.C. Escher this new campiagn looks familiar. The campaign promotes the green HSBC insurance, which is a new eco-friendly product from the Brazilian insurance company.

“When you realize, it might be too late.
Acquire the Green Insurance from HSBC now and help protect nature.”

Advertiser:
HSBC insurance
Agency:
JWT, São Paulo, Brazil
Additional credits:
Creative Directors: Mario D'Andrea, Fabio Miraglia, Roberto Fernandez
Art Director: Silvio Medeiros
Copywriter: Leandro Pinheiro
Illustrator: Open The Door

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Comments

Great campaign, great idea, great execution, fantastic work!

Posted by Sergio | 25-01-2010 20:21

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