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Greenpeace reminds us how off balance we are today

Greenpeace reminds us how off balance we are today

This campaign from Greenpeace India simply puts things in perspective. It portrays how we as mankind have created an imbalance in our environment by our sheer greed and indulgence. They chose to use symbols of Yin and Yang to portray how off balance we really are today.

Greenpeace India Bring Back Balance Yin Yang

Greenpeace India Bring Back Balance Yin Yang

Greenpeace India Bring Back Balance Yin Yang

Agency: McCann Worldgroup India
National Creative Director: Prateek Bhardwaj
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Ravinder Siwach
Creative Director: Denzil Machado
Copywriter: Seby John
Creative Director/ AD / copywriter: Dalip Singh
Graphic Designer: Dalip Singh
Photographer: Amit Dey
Retoucher: Milind Aglave
Illustrator: Sanjay Singh, Tanvi Jaiswal

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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