The best of non-profit advertising and marketing for social causes

Greenpeace mushroom

Posted by Marc | 2-04-2008 22:49 | Category: Environment, War & conflicts

Nicely made video and print ad of Greenpeace showing a plastic bag morphing into a nuclear mushroom.
Is it a warning about nuclear warfare or energy? Ar we using too much plastic bags? What’s the message, I don’t get it.
(via theblong, Sensibilid(ad) and I Believe in Advertising)

Advertiser:
Greenpeace
Agency:
Grey Tel Aviv
Additional credits:
Senior Creative Director: Jonathan Stirin
Creative Director: Ben Sever
Art Director: Ben Sever
Copywriter: Uri Marek
Director: Ben Sever
Source:
I Believe In Advertising

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.