Using a hype for awareness can be smart. We saw that in the Parkinson’s Disease version of Harlem Shake.
The video below is another Harlem Shake version. It is from the French Red Cross trying to tell the horror of bad sanitation and contaminated water.
It looks quite forcibly. Like they had the video somewhere in their archive.
The video got 365.000 views on YouTube. A fair number. But how about the message? Did it create any awareness. I doubt it.
The info below the video at YouTube also contains a link to the French Cross website. And there is some information about the sanitation crisis on their website too, but the connection with the Harlem Shake video is hard to find.