Posted by
Meena Kadri | 4-08-2009 03:47 | Category:
Road safety
Picking up on health warning labels on cigarettes, the folk at the Copenhagenize blog have toyed with the idea of motor-vehicle warning labels.
“Many people in car-centric countries no longer regard the automobile as dangerous. Maybe they realise it, but the car is such an ingrained part of our culture that the perception of danger rarely rises to the surface of peoples consciousness.”
How would this alter the status attached to the kind of car one drives?
Source:
PSFK
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Comments
In fact, a new law was sanctioned here in Brazil, about putting warning labels in car ads (not as seen above, of course). But how far will we go until we start to label not only specific problems of a product, but a whole category?
I’m a copywriter who’d like to advertise bikes, public transport and NGOs, and help building a better country. And you cannot imagine how many problems we have in here, and how much we have to do to change the place we live. But “common” products need ads as well. Healthy economies allows investments from governments (taxes generate money) and businessmen/organizations (reinvesting part of their profit in areas where governments are not acting). That’s why we advertise, and that’s why it needs to work.
Anyway, consciousness is generated with investment in education. And it starts with our kids, not just writing “car accidents can make you paraplegic” and a photo of some guy in a wheelchair, to shock young drunk drivers. Let’s label behaviours, not products.
Posted by Alexandre | 4-08-2009 20:03
