Actor (and co-founder of Water.org) Matt Damon has an important announcement for the world’s media… He’s on strike. Against the toilet. (Until World Water Day, March 22nd).
In this press conference parody, Matt Damon points out that more people around the world have cellphones than toilets, to the detriment of public health. “Until everyone has access to clean water and sanitation, I will not go to the bathroom.”
It’s left up to the imagination how he plans to excrete both “caca” and “pee-pee”.
The campaign site is StrikeWithMe.org where you can view more videos and images, sign-up to share on social sites or donate.
The most prominent call-to-action is the social networking component, which asks you to hand over your Facebook or Twitter accounts to the toilet strike:
“From now through March 15th, Water.org will automatically post content on your account weekly in support of the strike. Starting on March 18th, posts will occur daily through World Water Day, March 22, 2013. Content will include funny news from the strike, facts about the water crisis and updates about Water Day. If you sign up with Twitter, you will auto-follow @water.”
Fans can also tweet #strikewithme to win a signed toilet seat:
Since Matt’s not using them anymore, he signed some toilet seats. Support and tweet to win a seat! strikewithme.org— Water.org (@Water) February 12, 2013
This isn’t the first project to draw attention to the need for toilets and clean water. Last year for World Toilet Day, the International Federation of Red Cross and Red Crescent Societies ran a “Pick a potty” campaign asking readers of their blog to send in photos of sanitary facilities from around the world.
Water: Aid had a more serious take on this health issue, producing a film about the dangers women are exposed to when they lack safe sanitary facilities. 1 in 3 women worldwide risk disease, harassment and danger because they have nowhere safe to go to the toilet.
Whatever you call this campaign, don’t call it “One Matt Damon, no cup”!