Nice work from the Free Range Studios for the American Ad Council.
The Ad Council was able to act quickly after Hurricane Sandy to develop the PSAs as a result of their partnership with a new disaster relief coalition. Coalition members include the Center for International Disaster Information, the U.S. Agency for International Development, The UPS Foundation, the National Voluntary Organizations Active in Disaster and InterAction.
The campaign is made to encourage Americans to make financial contributions to organizations conducting relief operations. These video and print ad illustrate the benefits of monetary donations and highlight that even a small donation can make a big impact. They direct audiences to Sandy.AdCouncil.org, which includes links to donate to relief organizations providing the most relevant and necessary supplies and services to those in need.
Free Range Studios