Posted by Marc van Gurp
| 2-11-2009 21:07 | Category:
Two gorgeous ads from Comune di Siena, the beautiful city in Toscani, Italy.
Respect and help the elderly.
“Fragile. To protect and help the third age. Call 800 300 300.”
Comune di Siena
Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Giampiero Cito
Photographer: Bruno Bruchi
Art Junior: Benedetto Cristofani
Strategic planner: Antonio Paolo
Ads of the World
A truly beautiful and elegant image. Bravo Art Directors. But what’s the story?
The old are weak? Are you kidding me? Am I missing something?
Who is this message for? The ads seem to depict baby-boomers - who I promise do not resonate with such a message. They never met a time in their life they didn’t reinvent. What it means to be 50 or 60 today is fundamentally different than what it meant to be 50 or 60 years old, just 10 or 20 years ago.
This sort of “social marketing” really gets under my skin. Some of the world’s most talented graphic artists and designers creating stunning imagery, that’s ultimately irrelevant to the cause or issue, with no clear call to action.
Posted by Michael Margolis | 5-11-2009 00:51