Osocio NL

Help the third age

Posted by Marc van Gurp | 2-11-2009 21:07 | Category: Elder Issues, Government, Health

Comune di Siena: Fragile. To protect and help the third age

Two gorgeous ads from Comune di Siena, the beautiful city in Toscani, Italy.
Respect and help the elderly.

“Fragile. To protect and help the third age. Call 800 300 300.”

Comune di Siena: Fragile. To protect and help the third age

Comune di Siena
Milc, Siena, Italy
Additional credits:
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Giampiero Cito
Photographer: Bruno Bruchi
Art Junior: Benedetto Cristofani
Strategic planner: Antonio Paolo
Ads of the World


Comments about Help the third age

A truly beautiful and elegant image. Bravo Art Directors. But what’s the story?

The old are weak? Are you kidding me? Am I missing something?

Who is this message for? The ads seem to depict baby-boomers - who I promise do not resonate with such a message. They never met a time in their life they didn’t reinvent. What it means to be 50 or 60 today is fundamentally different than what it meant to be 50 or 60 years old, just 10 or 20 years ago.

This sort of “social marketing” really gets under my skin. Some of the world’s most talented graphic artists and designers creating stunning imagery, that’s ultimately irrelevant to the cause or issue, with no clear call to action.

Posted by Michael Margolis | 5-11-2009 00:51

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)