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Help us design this billboard

Posted by Marc | 8-06-2009 20:46 | Category: Health

A teaser billboard went up on May 8 strategically located directly on the 2009 AIDS Walk route in Albuquerque, New Mexico USA. It was completely blank, except for the words “Help us” and the web URL designthisbillboard.com.
The AIDS Walk Billboard Project merges two mediums, web and outdoor. It’s meant to be part public art and part public activism. The site allows visitors to design the actual billboard for the 2009 AIDS Walk using footprints and to submit a story. On June 10, a few days before the Walk, this community-designed billboard will then be posted in the same location.

It is a project from New Mexico Aids Services with the help of agency Esparza Advertising and Clear Channel Outdoor.

Advertiser:
New Mexico Aids Services
Agency:
Esparza Advertising
Additional credits:
Creative Director: Adam Greenhood
Art Director: Jesse Arneson
Copywriter: Jeremy Spencer
Flash Developer: Scott Naauao
Programmer: Charles Kihe

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.