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The Hidden Costs of Soda

Posted by Marc van Gurp | 4-12-2012 22:30 | Category: Environment, Health



Insurance Quotes Hidden Costs of Soda

What I learned this year is that data is one the most important arguments which non-profits can use in their communication. In the next weeks I will write more about data.
Data is also the main tool used in this video about the Soda. The video is produced by Insurance Quotes.

It may be time to confront our soda addiction. Just as lifestyle diseases like Type II Diabetes and obesity grow to epidemic proportions in the U.S., the average American now consumes 20 oz of soda every day. For non-diet drinkers that means guzzling an extra 17 teaspoons of sugar daily. And if your poison is diet or low calorie soda, you’re still not in the clear. Many studies now link aspartame and other artificial sweeteners to increased risks for certain cancers, kidney damage and even Alzheimer’s.

Data seems boring. Convincing visualization of data is the challenge for artists, agencies and non-profits. But there is a pitfall. Data must be easily verifiable and the sources should be clear and reliable.
More about that in upcoming posts.


Insurance Quotes made four other video’s in their ‘Hidden’ serie: Twinkies, Cigarettes, Big Mac and the iPhone.

Related data visualisation posts:
- Data Visualisation: The History of Amnesty International in 6:42
- Statistics Brought To Life
- The World map from a wild animal perspective
- Data, Design and Diabetes
- Blood Signal: The Perfect Infographic
- Comparative Cartography Assists War on Drugs & Crime
- Mapping the War on Terror


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