The best of non-profit advertising and marketing for social causes

Hilarious TVC targets Drug Driving Maori

Hilarious TVC targets Drug Driving Maori

Hilarious TVC targets Drug Driving Maori

This hilarious TVC is from the New Zealand transport agency and targets drug driving Maori.

Research from the last New Zealand Alcohol and Drug Use Survey found that Maori men and women were over 50 percent more likely to have used cannabis in the previous year than men and women in the general population. So while this campaign about which I wrote here is targeting a broad New Zealand audience, it will also specifically be targeting Maori through a separate TV ad and programme integration deliberately developed for Maori, via Maori TV.

Non-New Zealanders have to play this TVC more than once because of the New Zealand English. Which makes it more funny.

Read more about this very funny campaign here.

Advertiser:
New Zealand transport agency
Agency:
Clemenger BBDO Wellington & OMD Wellington

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies
x