The best of non-profit advertising and marketing for social causes

His Master’s Voice Abused

His Master’s Voice Abused

Thai Society for the Prevention of Cruelty to Animals: Animal Abuse

Three ads from the Thai Society for the Prevention of Cruelty to Animals and with that name you know what this campaign is about.
Three attempts, from subtle to a bit forced. The bruise in the first ad looks like a human wound.
But the message is clear, in all three ads. Mission accomplished!

Tagline: Report before it looks so natural.

Fat Lip:

Thai Society for the Prevention of Cruelty to Animals: Animal Abuse

Cigarette Burn:

Thai Society for the Prevention of Cruelty to Animals: Animal Abuse

Advertiser:
Thai Society for the Prevention of Cruelty to Animals
Agency:
BBDO Proximity, Thailand
Additional credits:
Chief Creative Officer / Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Chalit Manuyakorn
Copywriters: Peter Oh, Thasorn Boonyanate, Chalit Manuyakorn
Art Directors: Choedchitt Koedkietpong, Rook Floro
Agency Producer: Ladawan Vilainart
Photographer / Retoucher: Bob Eye View
Source:
Ads of The World

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies
x