Three ads from the Thai Society for the Prevention of Cruelty to Animals and with that name you know what this campaign is about.
Three attempts, from subtle to a bit forced. The bruise in the first ad looks like a human wound.
But the message is clear, in all three ads. Mission accomplished!
Tagline: Report before it looks so natural.
Thai Society for the Prevention of Cruelty to Animals
BBDO Proximity, Thailand
Chief Creative Officer / Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Chalit Manuyakorn
Copywriters: Peter Oh, Thasorn Boonyanate, Chalit Manuyakorn
Art Directors: Choedchitt Koedkietpong, Rook Floro
Agency Producer: Ladawan Vilainart
Photographer / Retoucher: Bob Eye View
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