The best of non-profit advertising and marketing for social causes

HIV: It could happen to everyone, don’t discriminate

HIV: It could happen to everyone, don’t discriminate

LILA-dont-discriminate

Ad from LILA, Lega Italiana per la Lotta contro l’Aids, the Italian info organisation fighting Aids/HIV. HIV isn’t a life sentence. Being HIV positive is not a criminal offense. Governments must focus on education and prevention of the disease rather than repress.
Art Director/Copywriter: Andrea Castelletti; Photographer: Matteo Engolli.

“It could happen to everyone, don’t discriminate.”

Older campaigns from LILA at their website.

Advertiser:
LILA (Lega Italiana per la Lotta contro l’Aids)

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